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Stay On Track With Your Internet Marketing Efforts Affiliate marketing is a reciprocal method in which a business rewards one or more affiliates for each person directed to them by that affiliate. This can be a great way to get new customers and to share them and make a profit. This article can help you understand all of the variances in this popular marketing practice. When doing internet marketing you automatically think of adding numerous banners to your site but actually you should try to refrain from doing that. If you seem to have tons of banners stuffed into your website it looks pretty ugly and makes people not interested in visiting your site again. Track all of the clicks on your affiliate links. Once you identify your traffic source, you can pinpoint what marketing strategies are the most effective at bringing in profits. If you track things like the number of views and click rates on an affiliate link, you will be able to see what works. Focus on the products that yield results. When selecting an affiliate marketing program, ask if cookies are used to track sales and link customers back to the original referrer. Cookie tracking helps to track individual visitors that follow a link from you to the affiliate site. If they return to the affiliate site again at a later time to make purchases, you can still receive a commission. Use direct or "deep linking". This means linking directly to the item a consumer is interested in rather than the home page of the company selling it. A prospective buyer is not interested in clicking through multitudes of pages to find what they are looking for. Help ease this process by linking them directly to it. Use a plugin to help you rotate the advertisements on your site. Eliminate the ads that are not making any money to free up some space for new ads that may work better. Track this internally through your account on the internet marketing site that you are working through. Design your site for people. A well designed site increases the probability that your visitors will follow the path that you want them to. If your site is messy and unorganized, you will never get a customer who understands your product, let alone one that wants to buy what your selling. If you plan on being successful with internet marketing, you should write articles. It is crucial that you know everything there is to know about your product. In order to achieve this, you have to research and write articles. When writing articles, include a link to your site in the resource box. Base your review and promotion of the product on your personal experience. If you have not tried the product yourself, ask someone who has to help you write a review. Look for comments and discussions about the product online. If you see a lot of negative impressions about the products, perhaps you should not promote it at all. New websites are not easy to get internet marketing links for immediately. The best way to get links quick is to write several blogs or articles about several products for nothing first just to gain publicity and ranking. Once you have something for a company to see, they will give you the link you need. In internet marketing, just as in other things in life, there is no substitute for hands-on experience. Therefore, I recommend strongly that you try the product yourself. If you cannot (not everyone is in a position to touch a Leica M9 or a Ferrari), then research the item. Read reviews. Even better, ask end users -- preferably those who have actually bought the product -- about their experience. User forums are extremely helpful. Finally, ask yourself, "Would I be happy with this?" A great online marketing tip is to offer your customers a product or service that isn't available to the general public. This will make your customers feel special and appreciated, and will likely keep them coming back for future purchases. They'll also see you as someone that's trustworthy. Having a large variety of affiliate partners can be extremely beneficial. Sell many different types of products from many different companies. If you spread things out, you won't flounder when demand for one product suddenly dries up. It you haven't reached the most products you think you can deal with, then take on some more products. Pay attention to the look of your site and make sure it portrays the image you want it to. If you have a very feminine site with lots of pink and pictures of cats and you are trying to sell power tools, something is not adding up right. Build your site for your customer, not for you. Communicate with your affiliate selling team. These are the people publishing content that gets your product out there and makes sales, putting money in your pocket. Many relationships grow stale and die because they are starved for communication. Send clear, frequent communications to your affiliate publishers through the channels they prefer -- email, instant message or for your top people, a phone call. Use the popular new website Squidoo to make the most of your financial resources that have been allocated to advertising. Creating modules on your Squidoo lens allows you to add more detailed activities and information, which ultimately enriches the quality of your site. These activities and information can include specific links to your affiliate sites and other online locations. If you are implementing email marketing in your online marketing strategy it would be wise to save your best emails. You will find that people will often unsubscribe and the need to find new customers is never ending. Re-sending old emails that were effective previously is a great way to get new customers. As commented on earlier, affiliate promotion is a great reciprocal way to attract more business and direct business toward those affiliate who direct customers your way. By understanding the affiliate promotion methods and variances, then you can take part in this marketing boon. Adopting the strategies outlined above can greatly increase traffic to your business.